Sales Techniques

This book is not a traditional book on sales. The focus is tactical as well as strategic. Big questions are answered. How do capital goods need to be sold? What sales approach and tactics are recommended? What's the difference between a standard versus...

The objective of this book is to show how a salesperson can gain the enviable position of being the customer’s sincere preference for doing business. Much has been written about perfecting sales techniques, in this informative book author James R...